What is Adwords
What is Adwords. About Google Adwords and how to make money with Google Adwords.
What is Adwords
Adwords is a web-based text advertising program run by Google. When you do your next google search, notice the sponsored links in the right column and in the top row right above your search results. These are all links from advertisers who have bid for certain keywords on Google Adwords. The more popular the keyword, the higher the advertiser competition, and the higher the cost per click. Each time a user clicks on the ad, the advertiser is charged (pay-per-click advertising).
Adwords is closely related to Adsense, which allows publishers to also run these ads on their websites in exchange for a portion of the profits.
About Google Adwords
The key to making Google Adwords work for you is to first make sure that the value of your visitor (how much the visitor spends while on your website) exceeds that of your Adwords advertising costs. An important corollary is how to make more money from your clicks than the amount your competitor makes from his.
Caution: Google Adwords Guide
The power of Adwords is that it can drive visitors to your site very quickly. Imagine being featured above the top Google search result every time someone searches for the word ‘money’. You will get visits to your site very quickly, but you may very well be running a losing campaign. The key is not to attract as many visitors as possible, but to attract as many targeted visitors as possible. That is, each visitor that you send to your site should already be pre-disposed to buying from you.