The evolution of Google Adsense: Breakthrough, or Death of Adsense next?
The evolution of Google Adsense – how did it come about? Adsense is a brilliant business model requiring extremely complex computer algorithms. These algorithms dynamically determine the content of the ad publisher’s web page, and then decide which relevant ads to serve. More on What is Adsense.
The evolution of Adsense is the story of Google’s ability to meet the needs of both webmasters and advertisers. Webmasters want to Make Money with Adsense, while advertisers want their ads to the broadest and most targeted audience possible. Adsense ties these two parties together beautifully, although not perfectly – for Adsense Fraud is possible.
New Adsense Strategies: Channels
The next big step forward in the evolution of Adsense was the introduction of channels. Channels allow webmasters to track the performance of individual ads or groups of ads. This allows publishers to track trends in visitor click-through rates (CTR), and experiment with different Ad placement strategies to improve CTR.
Real-time reporting also allows webmasters to easily gauge the effectiveness of their latest ad placement strategies, with important data such as page impressions, ad impressions and the all-important click-through rate.
However, what remains a mystery is specific earnings information, as Google does not allow webmasters to reveal specific data such as their daily earnings per click – though webmasters are now allowed to reveal their total Adsense earnings for each month.
Evolution of Google Adsense: Possible Death of Adsense?
Recent cases of Google Adsense Fraud has slightly dented publishers’ confidence in Adsense. However, Google has fought Adsense fraud vigorously, with clicks tracked geographically – by IP location and by country. Click-through rates are also monitored carefully, with unusually high click-through rates (usually more than 30%) or clicks from the same IP location raising alarm bells.
Evolution of Google Adsense: The next breakthrough?
The future of Adsense is boundless – it has unlimited potential for growth. Even conservative estimates suggest that Adsense will capture a significantly larger portion of the Internet advertising market.